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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Erotic Fashion Photography
 Birgusová, Helena ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis focuses on erotic fashion photography in marketing communication. The main objective is to give a historical overview of erotic photography in marketing of fashion brands and to identify its critical aspects and their development over time. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the thesis focuses on the usage of an erotic approach in marketing communication in general. Attention is focused on the definition of sex in advertising, its effectiveness on consumer behavior and aspects that affect its impact on consumers. Furthermore, the thesis focuses on the history of erotic fashion photography in a wide social and artistic context and then introduces the most important personalities of the erotic fashion photography in marketing communication in recent decades. Subsequently, the main critical aspects of the problem are identified. The practical part consists of research. The main research question was to find out whether erotic fashion photography had changed over the past twenty years in magazine Elle in the Czech Republic. The qualitative content analysis was selected as a research method. Research results suggest that erotic fashion photography has changed over the years. The use of erotic appeals and the selection of...
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Mgazine active beauty as an effective toll of marketing communication
 Orgoníková, Daniela ; Klabíková Rábová, Tereza (advisor) ; Hejlová, Denisa (referee)
This thesis is focused on communication efectivness of the customer magazine active beauty within the framework of communication activities dm drogerie markt company on the Czech market. In the first part based on theoretical resources the role of customer magazine is defined and supported with real examples. The aim of the thesis is to find out whether the customer magazine is an efective tool of marketing communication of the company. As a main method the descriptive analysis is used along with competition analysis and questionare survey. The findings are formulated as recommendations for future improvements and development of the magazine in order to become more effective marketing tool within the communication of the company.
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